As you gain hands-on experience through real-world situations and case studies, you will explore social media terminology and develop executable social media tactics you can implement now into your marketing strategy.
Requirements
Strong computer and file management skills. You must be comfortable working in a Windows environment. Previous work with or a strong interest in social media is highly recommended. Although you do not need special software, you must have access to an up-to-date computer for occasional out-of-class work including access to the Internet, use of CD-ROMs, practice files, assignments, etc.
Program Notes
Register for the entire program at once (all courses in the same semester) and save on the cost of individual courses. Please see the following pages for course descriptions and regular costs of each course in this program.
Most careers in social media require
excellent writing, communication and computer skills. A good understanding of
social media marketing techniques is also required. many employers look for
social media professionals who hold a bachelor's degree in communications,
journalism or marketing.
Social media degree programs are
emerging; however, this is a relatively new field of study. A few schools offer
Master of Business Administration programs that include Internet marketing or
social media coursework. Certificate programs are also available in digital and
Internet marketing. Common topics in these programs include social media
analytics, interactive marketing techniques and social media networking
strategies.
Job
Information for Social Media Careers
Social media professionals increase
brand awareness among consumers by using various online sites, like Facebook
and Twitter. Many of these professionals have a good understanding of viral marketing
techniques, search engine optimization, website design and online advertising.
Common job titles in this field include social media strategist, manager or
sales representative.
Social
Media Strategists
Social media strategists decide
which social media programs should be utilized in order to create effective
marketing campaigns. They also monitor site traffic to ensure campaign success.
Additional job duties may include maintaining a company's social media sites or
meeting with clients to craft Web-based marketing strategies.
Social
Media Managers
Social media presence monitor posts
on social sites. They also work with other managers to develop coordinated
marketing plans and give direction to writers or communications team members.
In some cases, managers have the same responsibilities as social media
strategists, like analyzing website traffic or maintaining a company's Facebook
page.
Social
Media Sales Representatives
Sales representatives seek out
clients interested in using social media to increase product awareness. these
professionals attend networking events and cold-call businesses in order to
generate sales prospects. Representatives also meet with existing clients to
present new ideas for social media initiatives.
Social Media is transforming the way
that companies create, collaborate, and compete in these uncertain times. Yet,
organizations are adopting social media in very different ways depending on
business objectives, industry standards, and other key factors.
While some use social media for
incremental improvements to existing practices in functional areas such as
marketing and public relations, others are using it to stimulate
enterprise-wide innovation and transform decision making, operations, and
product offerings. Adding to the complexity are lingering questions around
“return on investment” in social media. In this context, how should an
organization design its approach to social media?
Education conducted proprietary
social media research including a survey of 1,048 companies and in-depth
interviews with 70 practitioners across 50 companies. Key findings demonstrate
the value of social media adoption within an organization:
- Adopters of social media are twice as effective at meeting customer needs—and achieving stronger top-line results
- Adopters are more than three times as likely to believe that their company is focused on growth and innovation
- Social media adopters are better positioned to resolve business issues and challenges that involve high degrees of uncertainty
Social Media Management: Strategies and Practices for the
New Social World prepares you to jump-start or refine a social media program at
your organization. Unlike most executive education programs which follow a
predictive process from strategy development to execution, this program helps
participants perform a series of social media experiments, followed by
assessment and analysis.
This enables participants to make decisions within the
broader context of social decisions. During the three days, participants will
develop unique social media strategies that can be immediately implemented at
their organizations.
